Are You Talking to Me?
TRANSCRIPT
Do you sometimes feel like you are putting a lot of stuff out there, whether it be doing a video or speaking to someone on social media or on your website or any other way that you're promoting yourself, but no one's actually understanding what it is?
You're putting it out there, but no one's picking it up. Well, stick with me in this episode, because what I want to do is have a conversation with you today to help you to understand how to tune in so that the right people are hearing what it is that you've got to say, and it enables you to get your message out there.
Hi, this is Grant Herbert, Emotional Intelligence Master Coach Trainer, and today, I want to talk to you a bit about getting your message heard. Over the last couple of years, we've had a lot of disruption going on. We've had things change. There's been a lot of words used like 'pivot'. And I know myself, personally, that I've had to pivot more than once. As someone who used to do a lot of work traveling around the world and was speaking and training and coaching people and developing people in the law profession and working with people in global mobility and different areas such as that, I had to actually change a lot of the things that I was doing. What I'm doing and how I'm doing has changed. Who I am and what I stand for hasn't.
So, the reason I'm having this conversation with you is I had to have this same conversation with myself. In doing the shifting and the changing over the last couple of years, I know that I've confused some people. I know that people are listening to what I'm saying, and they're thinking, "Are you talking to me?" And the reason they're doing that is that my message that was here has changed to the one that's here. I was talking with lawyers before and now I'm talking to coaches. And I'm helping coaches to become authorities and Social and Emotional Intelligence experts so that they can build a practice like I've done. So, I've changed and I've shifted the level of what it is that I'm doing to meet the current demand, and also to be able to navigate the changes that are happening through the pandemic.
What I decided to do when I was listening to my coach is shift the message. So, when things change, we need to shift the message. So, when we started back in 2020, the message was still for the same people. However, I had to tweak the message because delivering it the way I was delivering it before wasn't going to work. A lot of the practices I worked with were going into survival mode instead of growth mode, so therefore the message had to shift.
The key element in being able to do this, in being able to go from a confusing message to one of clarity that gets the right people listening, is to come back to the root message that you've got inside of you. One of the worst things we can do is speak about the way we do things, speak about coaching or training, and speak about who it is that we are speaking to or we want to work with. What we want to be able to do is come back to the topic of our message. For me, my topic that I am known for around the world and that I speak on, that I train in, that I certify and coach other people to do the same, is Social and Emotional Intelligence.
When I speak about Social and Emotional Intelligence, in the authority that I've built around the world in that topic, it doesn't matter whether you're one of my law firm clients, or whether you are a coach in practice that wants to do what I do. The message is still the same. So, in everything that I write, everything that I video, in my podcast, what I'm going to do is bring it all back to speaking about this wonderful thing called Emotional Intelligence, where we get back to what it is, why it matters, and how it can help you to navigate this current situation.
Social and Emotional Intelligence is the ability to be aware of your emotions and to be aware of what might be going on in the emotions of others in the moment, and then to use that information to manage the way that you respond and to create better relationships. So, that's my message. And in that, and the 26 competencies that I work in, there is plenty for me to talk about that's going to help you. And it means I'm still going to be able to serve the clients that I have that are lawyers and law firms.
Well, that's it from me for another week. I wanted to keep this short. I wanted to put a framework together so that you understand who I am and why it is that you should be listening to me right now. I'll see you next week.
