How to Launch Your Online Coaching Program
SUMMARY
So, you're ready to become a coach and you want to do it using an online methodology. Everybody else is online, right? And right now, that's the new normal. However, you've got some doubts still about even being a coach, and now you've got to enter an area, a new realm that you are totally unfamiliar with. Well, if that's you, stick with me because what I'm going to do today and over the next few weeks is I'm going to help you to launch an online coaching program without all the frustration and without technical overwhelm. Let's do it.
Limiting beliefs that you need to eliminate:
"I need to be face-to-face with people to deliver the greatest amount of value"
"If I develop an online program, I'm going to have to put lots of stuff in there so that it gives that extra value and makes up for me not being there with them."
Key pointers that you need to consider when you're going into developing your online coaching program:
The first distinction that we want to make is the distinction between an online course and an online program.
The second is an environment of accountability.
Three key stages that we need to go through when we are building an online coaching program:
The first stage is to design the program.
The second stage is to create the program.
The third stage is automating the program.
FULL TRANSCRIPT
So, you're ready to become a coach and you want to do it using an online methodology. Everybody else is online, right? And right now, that's the new normal. However, you've got some doubts still about even being a coach, and now you've got to enter an area, a new realm that you are totally unfamiliar with. Well, if that's you, stick with me because what I'm going to do today and over the next few weeks is I'm going to help you to launch an online coaching program without all the frustration and without technical overwhelm. Let's do it.
Hi, this is Grant Herbert, Emotional Intelligence Speaker and Trainer of the Year and Master Coach Trainer, and today, I want to continue our conversation around all things becoming a coach by helping you to understand the key elements that you need to have in place so that you can launch an online coaching program.
One of the biggest areas of frustration that I see right now with new coaches and, for that matter, coaches who've been around for a while is, "Should I, and if so, how can I get involved in this online thing?" By the way, I'm going to let you know upfront that I don't use the word "virtual". Call me stubborn, but for me, I like to make sure that I call it online. Why? Because "virtual" means it's not really real. It's sort of real, it's close to real, but it's not the real thing. And when we look at it that way, and we think that it's not the real thing, it's not like real coaching that creates some mindset problems and some beliefs that actually can hold you back. So for me, it's not what I do that's changed. It's how I do it. Now, instead of traveling around the world or indeed traveling in my own city and going into organisations and being inside a room with people, I'm now doing it via a camera via an online medium. So, that's the first distinction I want to make. This is an online coaching program that we're going to be talking about. It's not virtual because ours is real.
All right. Now that we've got that out of the way and you know where I'm coming from with that, what I want to do is help you to remove the uncertainty and overwhelm and indeed remove and eliminate those limiting beliefs that you have about yourself and about the online space that are going to hold you back from creating and delivering a world-class online coaching program. Here's the thing that a lot of people doing what we do think, and I was one of them, "Oh, I need to be face-to-face with people to deliver the greatest amount of value." For me, that held me back from getting into the online space for quite some time. However, my experience has been exactly the opposite. I've found that delivering online, I can touch more lives and I can go deeper than what I was doing before. The old one hour coaching session face-to-face has been phased out. It doesn't work. Why? Because a lot of times, people fill those hours with fluff, where they start the coaching conversation building rapport, and we talk about why we didn't do what we said we were going to do last time, et cetera, et cetera. And we get to a point where, "Okay. Hey, how about we get started in today's coaching session?"
The second belief that I see a lot is that, "If I develop an online program, I'm going to have to put lots of stuff in there so that it gives that extra value and makes up for me not being there with them." And that too is a false belief. What we want to do is make sure that we have a minimum viable program that allows for implementation, not just filling them full of information. So those two beliefs that I see a lot of people have, let's dispel those. They've been debunked. And let's go into this realising that this is an opportunity to go online.
The first distinction that we want to make is the distinction between an online course and an online program. A great online coaching program is way more than a course. A course is a way that we can deliver information in bite-sized chunks so that people can consume that self-paced, in their time, and in their schedule. One of the key elements of a coach is the ability to provide two things. One is an environment of support. The second is an environment of accountability. So, a course is just information. A program is information with implementation.
So now that we understand that, there are three key stages that we need to go through when we are building an online coaching program. The first stage is to design the program. The second area is to create the program. The third area that we're going to work on is automating the program.
So, there you have it: Three key areas that we're going to work on so that you can have an online coaching program that's going to change lives. It's going to deliver your transformation, the thing that you are best served to bring to the world, and it's going to do it in a way that is not just information, but it's going to create massive implementation and results for your clients, and therefore it's going to help you to grow your practice.
Well, that's it from me for this week. Make sure that you hit the subscribe button and you stick with me in this journey as we continue as we go into next month to pull the individual elements of how to put together your coaching program so that it delivers online. And next week, we will start that in the design phase. I'll see you then.
